Saturnalia 2026

Rallying together to figure out how AI helps

For the first time we are inviting back members of the Saturnalia community to share use cases, perspectives and their experiences using AI, alongside some of the most forward thinking AI leaders.

Saturnalia is a private retreat for senior leaders, marketers, founders, and creators. Over three days in the Berkshires, attendees gather for thoughtful conversations, workshops, shared meals, creative experiences, and meaningful connections as we collectively explore how to bring AI into our organizations.

Hosted at TOURISTS in North Adams, Massachusetts, Saturnalia brings together an exceptional community to reflect, recharge, and explore new ideas.

Tuesday, October 27th

3:00PM – 12:00AM

3:00PM – 5:30PMThe Lodge

Check in, enjoy the world-famous foliage, hike, mill about

5:30PM – 7:00PMThe Airport Rooms

Inspirations + Welcome Cocktails

7:00PMThe Airport Rooms

Table standing, rousing introduction to Saturnalia

7:00PM – 9:00PMThe Airport Rooms

Dinner

9:00PM – 9:15PMThe Lodge

Introductions of Faith and Remembrance

9:15PM – 10:00PMThe Lodge

Confessions

10:00PM – LATEThe Lodge

Campfire + Drinks

Tuesday, October 28

7:30AM – 12:00AM

7:30AM – 9:00AMThe Lodge

Breakfast

9:00AM – 11:00AMThe Lodge

Fireside Chats (speakers announced soon)

11:00AM – 11:30AM

Dream Machine Shuttle to Mass MoCA

11:30AM – 11:45AMMass MoCA

Museum Introduction with Scott Stedman

11:45AM – 1:15PMMass MoCA

Private Museum Tour

1:15PM – 1:45PMCasita

Guest speakers

2:15PM

Dream Machine Shuttle to TOURISTS

4:45PM – 5:15PM

Free Time

5:30PM – 6:30PMThe Lodge

Cookout + Workshop

7:00PM – 9:00PMThe Airport Rooms

Cookout + Conversation

9:00PM – LATEThe Lodge

Cocktails

Wednesday, October 29

7:30AM – 12:00PM

7:30AM – 9:00AMThe Lodge

Breakfast

9:00AM – 11:00AMThe Lodge

Love Letter with Scott Stedman

11:00AM

Check out

TOURISTS

Saturnalia takes place in the Berkshires at TOURISTS, a riverside hotel and retreat in the Berkshires, on the Hoosic River, across from Mt. Greylock, and near both MASSMoCA and the Clark Art Institute and Museum. TOURISTS has been celebrated by Fodor's as one of the top 100 hotels in the world, a winner in Surface Magazine's Best New Hotel in the World awards issue, and recognized as a remarkable new destination by Vogue, Vanity Fair, and Conde Nast Traveller, among others.

Transportation from NYC will be available.

915 State Road North Adams, MA 01247

We Want You Here

Saturnalia's intention is to convene a community, retreat into an enchanting and unfamiliar environment, and to give flight to our souls. The programming, the conference, and most of the dining is entirely free of charge. There is a committee of past Saturnalia attendees who support providing this experience. The only cost to attendees is the hotel room, incidental expenses, and getting back and forth from Saturnalia.

Our Community

Every year nearly 50 of the most remarkable creative leaders convene to explore the future of creativity and how we can make sure that the business of creativity is a force for good. There are two important outputs from this magical experience. First, a personal rejuvenation in each individual attendee that schluffs away the callus of platitude that's distorted our relationship with work and creativity. Second, we create deep connection with a group of highly accomplished leaders who have similarly worked in the business of creativity. This might mean working at an ad agency, writing poetry, or creating a company from the cauldron of your imagination.